Trying to market your band and music without a label or a lot of money can be a challenge, but there is where guerrilla marketing can come in handy. With guerrilla marketing, you don’t need a lot of money in order to be successful at marketing your music, and you can bring in a surprising number of fans and can spread the word about your music with ease.

First of all, consider making lots of flyers and marketing materials. It is surprisingly affordable to print all of these things Read the rest of this entry »

The revolution of ITunes on music has completely changed the way that music is delivered to the general public. Instead of relying on major record companies to choose and disseminate artists, people can now choose the artists that they want to listen to on their own. ITunes gives the artist the best platform online to get paid for his or her work by helping to protect digital copyrights.

ITunes has also given a great deal of light to the underground music scene. Local and Read the rest of this entry »

While some some enjoy popular music, others prefer music that is new and innovative instead of the same old songs on the radio. New music is exciting—artists that haven’t been discovered often have the freedom and creativity to make any kind of music they want. Often their music is free or cheap—one just has to seek it out.

For the adventurous listener looking for new or undiscovered artists, many venues exist. Aside from word of Read the rest of this entry »

The music business isn’t what it used to be. In fact, it’s a lot better than it used to be in a lot of ways. Technological advancements and the internet in general have opened the door of the music industry to a lot of talent that just wouldn’t have been able to survive in the past because they couldn’t get signed to a major label or they couldn’t afford studio time.

Pop music is for the masses and everyone knows where to go to find it, whether that be YouTube, Vevo, or the radio. Read the rest of this entry »

With the advent of CD baby providing low cost indie music to the masses, underground artists have been given an extra platform on which to thrive. Some CD baby artists have achieved major label success, others have maintained their indie status and are leading the path for a plethora of other talented independently funded groups. Many albums seen on CD baby were either self-funded, or modestly funded by an independent record label with a strict budget. It is often up to the band to front most of the recording cost, so what Read the rest of this entry »

There is a great divide between indie and major labels and most of it has to do with money. People that get signed to major labels will eventually take on indie labels when their star fades. Stars on indie music labels will move toward major labels as their star shines.

Major labels have millions of dollars to invest in talent. They may not have the best singers or music groups, but they have the power to promote their talent. Indie labels, on the other hand, are usually driven by fans.Get more information Read the rest of this entry »

While many people look to television, radio and movies for artists, there is a medium that also holds a wide variety of artists. This is YouTube. There is a lot of talent that would not otherwise get picked up. There are many people who sing songs. a lot of people make covers of songs and then post it to YouTube. A lot of videos go viral every day. While they may not get discovered by established artists, they still have a place to get Read the rest of this entry »